Pynchon brought it back up; let's see it. 15 million views can't be wrong.
There must be 5 million Pynchon fans because it is up to 20 million views
charcoal briquettes pretending to be coffee
Dig on Starbuck's?
all the breathing apparatus and stormtrooper gear...
..... Because in the computer world Microsoft is known as the Evil Empire
One or two shots you maybe could've used a spirit level...
A spirit level or bubble level is an instrument designed to indicate whether a surface is horizontal (level) or vertical (plumb). Different types of spirit levels may be used by carpenters, stonemasons, bricklayers, other building trades workers, surveyors, millwrights and other metalworkers, and in some photographic or videographic work. 
Someday there'll be a Napster for videos
Oh yes, and perhaps they'll call it YouTube, created in February 2005 and acquired by Google in late 2006. And, yes indeed, it's doing very well in the money-generation department... Wikipedia
Cf. p. 61.
Gefilte fish is an Ashkenazi Jewish dish made from a poached mixture of ground boned fish, such as carp, whitefish or pike, which is typically eaten as an appetizer. Although the dish historically consisted of a minced-fish forcemeat stuffed inside the fish skin, as its name implies, since the 19th century the skin has commonly been omitted and the seasoned fish is formed into patties similar to quenelles or fish balls. They are popular on Shabbat and Holidays such as Passover, although they may be consumed throughout the year. From WIKI.
A shtetl was a small town with a large Jewish population in Central and Eastern Europe before the pogroms and the Holocaust, mainly found in the areas which constituted the 19th century Pale of Settlement in the Russian Empire, the Congress Kingdom of Poland, Galicia and Romania. A larger city, like Lemberg or Czernowitz, was called a shtot; a smaller village was called a dorf. From WIKI.
as Martha and the Vandellas might say
The song "Dancing in the Street" (1964) by Martha and the Vandellas mentions several cities, including "Baltimore and DC now."
These "pointy hats" would be dunce caps, a type of classroom punishment by humiliation where an underperforming or misbehaving student would be forced to wear the cap in front of the other students. This punishment is no longer practiced, or at least rarely. Very unPC.
Friedmanite hit man
A reference to Milton Friedman (1912-2006), a conservative economist who was an economic adviser to Republican U.S. President Ronald Reagan. His political philosophy extolled the virtues of a free market economic system with minimal intervention. Wikipedia
More specifically, a reference to Naomi Klein's book, The Shock Doctrine, which posits that followers of Friedman and the Chicago school of economics have been using destabilization to introduce ultra free-market capitalism around the globe. Wikipedia