"Doing business as Streetlight People"
Reference to this lyric from the American rock band Journey's "Don't Stop Believing," from 1981:
Strangers, waiting, up and downHiding, somewhere in the night
Their shadows searching in the night
Streetlight people, living just to
Wayne Gretzky Principle
Steve Jobs: “There’s an old Wayne Gretzky quote that I love. ‘I skate to where the puck is going to be, not where it has been.’ And we’ve always tried to do that at Apple. Since the very very beginning. And we always will.”
The current Wells Fargo is a result of a 1998 merger between Minneapolis-based Norwest Corporation and the original Wells Fargo. Although Norwest was the nominal survivor, the new company kept the Wells Fargo name to capitalize on the long history of the nationally recognized Wells Fargo name and its trademark stagecoach (the company's previous slogan, "The Next Stage," is likely a nod to the company's trademark). After the acquisition, the parent company kept its headquarters in San Francisco. The company's current tagline, "Together we'll go far" also references the stagecoach motif, its customers, and represents the company name itself in a transposed way (Wells Far-go = we'll[s] go-Far).