as Ace Ventura sez
Jim Carrey played the whacky character Ace Ventura in two movies (1994 and 1995). His signature catch phrase was "allllll righty then."
Kum & Go
A chain of convenience stores popular in the Midwest. Hard to believe Pynchon didn't make up that name!
According to WIKI, the name is "a play on the phrase "come and go" using the initials of founders Krause and Gentle."
Floyd's Knobs, Indiana
A real city with a Pynchonesque name.
...They sing her the Hy-Vee commercial. More than once.
Appears Horst was successful in giving the boys a crash Iowa-childhood experience.
Here's a recipe for a Maid-Rite.
Louisville Hot Brown
Wow, WIKI has a page on this sandwich.
Founder of Atari and Chuck E. Cheese.
Another Scooby reference to go with chapter 18's "Daphne and Wilma's."
Rachel . . . Green
Rachel Green is the character played by Jennifer Aniston on the TV show Friends. She had an on-again, off-again love affair with Ross.
ha ha only serious
A phrase from "nerd"-ier circles and mentioned in the Jargon File:
[from SF fandom, orig. as mutation of HHOK, ‘Ha Ha Only Kidding’] A phrase (often seen abbreviated as HHOS) that aptly captures the flavor of much hacker discourse. Applied especially to parodies, absurdities, and ironic jokes that are both intended and perceived to contain a possibly disquieting amount of truth, or truths that are constructed on in-joke and self-parody. This lexicon contains many examples of ha-ha-only-serious in both form and content. Indeed, the entirety of hacker culture is often perceived as ha-ha-only-serious by hackers themselves; to take it either too lightly or too seriously marks a person as an outsider, a wannabee, or in larval stage. For further enlightenment on this subject, consult any Zen master.
Could be an abbreviated form of "network effect," where a good or service becomes more valuable when more people use it, which is the case for many websites such as YouTube, Amazon.com, Wikipedia &c &c.
There's also "Twork It Out," a tune on Usher's third studio album, 8701 which was originally intended for an October 31, 2000 release but was delayed numerous times following the leak of several tracks onto the online music store Napster and finally released in July 2001. The title is derived from Usher singing for the first time in his local church in 1987 and the album's release date of 2001. From the lyrics, "tworking" is pretty much having sex.
As Labor Day approaches
which, in 2001, was on Sept. 3rd
"Atildado" is Spanish for elegant, stylish
Or more pointedly, it means, The Dapper Man.